How Scanning Technology Can Provide Users with Higher Privacy Standards
The reason why online security is so important in 2017 is because most aspects of our lives seem to be migrating to the digital environment. Someone hacking your social media account can result in a relationship problem or a major public embarrassment. Moreover, someone hacking your PayPal account can result in a massive financial loss, while a person hacking your eStore may run your business into the ground. Because of this, finding an adequate way to identify users online seems to be gaining momentum and the next step in this natural evolution seems to lie in the notion of scanning technology. Here are a few things you should know about this.
1. Not having to ask too many questions
A lot of people believe that the greatest problem with asking too many questions lies in some sort of security leak. However, this isn’t the whole truth. Sure, the more information you share with the vendor the more you stand to lose, but even if there is no cyber-attack taking place, people subconsciously dislike being asked private questions. Aside from this, they also aren’t quite keen on registration processes that take too long. In fact, the very sight of a lengthy form that needs to be filled out, might make them reconsider the idea of enlisting you in the first place.
On the other hand, with the scanning technology, instead of these elaborate security questions, all you will have to do is scan your fingerprint, retina, or even your face. Needless to say, this will make the time it takes for one to sign up much quicker and much more reliable.
2. Not having to deal with passwords
The hardest part of pulling all of this off lies in the fact that you don’t just have to make your cybersecurity strong, but also show everyone just how reliable it is. Different regions and business hubs usually have their own unique safety protocols. For instance, getting and maintaining your PCI DSS compliance Australia status can really improve your image with Australian customers. Unfortunately, as an online business or vendor, you are always at risk of being blamed for a security breach that simply isn’t your fault.
Even if your cybersecurity methodology is ironclad, you won’t be able to protect a client that uses their pet’s name or their children’s birthday as their password. These, and similar other password solutions, are simply too easy to breach and the first reaction of the injured party will probably be to blame it on you.
Some companies solve this by encouraging their users to make a strong password. In this scenario, you can often find words that are weak (in red), moderate (in orange) or strong (in green) below your intended password. Others won’t even allow you to register unless you have a password of adequate length and a combination of letters (upper and lowercase) and numerals in the phrase. On the other hand, using scanning technologies instead allows you to bypass this problem altogether.
3. Potential hazards
Ever since Apple announced that their upcoming iPhone X will have a facial-recognition feature, there are people losing their sleep over a potential privacy disaster that this could result in. To make matters even worse, people are not even sure who should they be more concerned with, the hackers or government officials. A few years back, there was a huge scandal with NSA tapping into a lot of private devices as a ‘terrorist watch’ safety measure, which made people much more cautious around their phones and webcams, even when they’re turned off.
Finally, one of the features that Apple boasts about is the ability to unlock your phone without even touching it. To some, this may seem as a cool Sci-Fi feature to add to their already impressive digital arsenal, while others are asking a question of whether or not someone would be able to log into their computer with a picture they snapped somewhere in public. Still, in all fairness, this is probably too much thrashing for a device that hasn’t even hit the market yet.
4. Biometrics as a piece of the puzzle
Those who are still concerned with problems listed above need to keep in mind that not everything is as black as it may appear at first. On the one hand, facial recognition, retina scan, and fingerprint unlocking can make your device management much quicker and more efficient. However, when combined with a behavioral psychology they may gain a completely new dimension of safety.
Every single user has their own habits and behavior patterns in the digital world, and by tracking and studying these, one’s overall user experience can become better protected and more satisfying. At the end of the day, if anything seems odd, there is nothing preventing you from inserting a security question as your last safeguard. The fact that there are new identification methods doesn’t necessarily make the old ones obsolete.
While the idea of introducing scanning technology as a standard online security protocol may seem incredibly flawed, things are not really that bad. Seeing as how, most of our lives are in the digital world, we are quite defensive when it comes to the introduction of new trends, which makes us mostly focus on negative aspects. In reality, some of the brightest minds in the world are currently working towards improving our overall user experience while maintaining our cyber-safety at least at the level at which it currently is. From this perspective, things may not be that grim after all.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.